Business

3 ways to boost engagement with campaign targeting. 1
3 ways to boost engagement with campaign targeting. 690 286 Clear Choice Studios

3 ways to boost engagement with campaign targeting.

1) Demographic personalization
One of the most widely used and continually effective forms of personalization is by using demographics. By finding your target audience for a specific area through in-house data, you can adjust content, campaign advertisements, and social media flow that come across at specific times throughout the days when potential clientele are most engaged.

2) Dynamic personalization
Centered on sending content or product suggestions based on geographical location or other browsing activities, this form of personalization will evolve based on the conditions around it.

78% of local mobile searches result in offline purchases. So, if you’re able to apply this method you can spark local engagement and drive people in the direction you want them to go.

By analyzing the demographic data and insights, and using these insights to create dynamic content it creates maximum engagement, it’s possible for businesses to forge real bonds with prospective clientele.

3) Behavior-based personalization
Behavioral personalization focuses on what a customer does instead of who they are or their surrounding environment. This style of personalization stays relevant all the time, therefore, offering businesses a better chance of delivering content that is likely to show real interest to a potential client at times of their decision making.

Should I track business calls? 2
Should I track business calls? 690 286 Clear Choice Studios

Should I track business calls?

Short Answer: Absolutely!

Long Answer: Tracking where your calls and emails come from helps with all your marketing efforts. When we do a marketing campaign for a client, we need to know where their calls are coming from. These metrics help us to know if we nailed the campaign and can just let it continue as planned or if we need to reevaluate the marketing efforts to help see a larger return on investment for that campaign.

So just ask how you heard about us?

Well that’s a good start for sure. But if possible, we recommend going deeper. Let’s say you ask a caller how they heard about you and they say the internet. Well the internet is a big place. Does that mean they saw you on your a social media site, on a Google ad we have running, on a site ad we have running or something we weren’t expecting?

So let’s say I do dig deeper, where do I record the information?

That depends on your company’s preference. We can set you up an online call log so anyone who answers the phone can input information. Or we can make you some call slips that can be filled out and stored in a folder for review.

No matter how you choose to record them or how you get the answers, just remember to do it! This information is vital for us when we launch further ad campaigns or tweak your current ad campaigns. The more information we have the better return on investment we can get!

Managing your Social Media 3
Managing your Social Media 690 286 Clear Choice Studios

Managing your Social Media

When you first thought about putting your business on social media, you made important decisions about your social media accounts.

You may have thought about the best platforms to use to reach your audience and the best content to publish to build it. As you started posting and getting an audience or following, you realized the amount of information social media analytics can give you. Some social media tools can be seen below.

Optimization. This is a popular feature. Optimization allows you to understand the best times to post on various sites in order to reach your target audience at the most crucial times.

Oversight. When you’re releasing a marketing campaign across a number of different social media platforms, it’s beneficial to be able to see the metrics for all accounts involved. That’s exactly what you’ll receive with most social media management tools – usually in the form of a calendar.

Monitoring. Did your last post go viral? Did it have the impact that you wanted? You’ll also be able to respond to comments, messages, and reviews.

Social media can be a wonderful tool for your business. Balancing a combination of insights, engagements, monitoring and messaging can provide businesses with a valuable presence on social media.

Why you need a testimonial video. 4
Why you need a testimonial video. 690 286 Clear Choice Studios

Why you need a testimonial video.

Testimonial videos are something we have filmed and stood behind for many years. Certainly you’ve seen written testimonials quoted all across the internet – Since these quotes have been effective for many years, why even bother doing a video?

Instant Gratification Society

The first reason  to create a testimonial video is the number one reason we recommend videos in general.Let’s face it: we’re an instant-gratification society. We know what we want, and we want it right now. For better or for worse, many people don’t want to waste time reading. A testimonial video is a way for someone visiting your website or social media pages to quickly hear what other people are saying without having to read a thing. 

Harder to Fake

Video testimonials are much harder to believably fake than written testimonials. Prospective customers know that too, and through our experience, are much quicker to believe a video testimonial than anything written on your site. 

Share Across Social Media

If my friend is in a video, I am going to share that video. The same is true for most people that use social media. The friends and family members of people in your testimonial videos can instantly give you more exposure, and you won’t have to lift a finger. Your testimonial video will be doing extra advertisement for you and not costing you a dime out of pocket. 

The Time Is Now

There is no time like the present to put together a testimonial video. They look great, and as long as they are put together well, last many years without having to do anything for them. Be a trend setter and be the first of your competition to have a testimonial video!

Why you need to use video marketing. 5
Why you need to use video marketing. 690 286 Clear Choice Studios

Why you need to use video marketing.

1. Video Displays Great ROI

76% of businesses say that video provides good return on investment. Even though video production is not yet the most affordable or easiest thing to do, it pays off in a big way. Content matters! Latest research shows that users are mostly put off by videos that don’t explain the product or service clearly enough. Low quality and poor design came in after that.

2. Video Boosts Conversions and Sales

Adding a video to your site can increase conversions by 80%. Video may also lead directly to sales. Studies show that 74% of users who watched an explainer video about a product subsequently bought it. Now is the time to create your professional video.

Think about it, the effectiveness of video is not even that surprising. At the end of the day, vision is our most dominant sense. Most information transmitted to our brain is visual. So if already pictures can boost engagement massively, imagine what moving pictures can do to your business.

3. Video Builds Trust

Building trust should be a goal on its own. The whole concept of content marketing is based on creating long-term relationships and trust. Quit selling and let the people come to you by providing them useful and interesting information.

Video does it all. Video content is likely to engage us and ignite emotions. If you are serious about content marketing then you have to be serious about video as well.

Promotional videos can encourage trust as well. Some consumers are still hesitant about buying products and services on the internet. However effective marketing videos present your products in a non intrusive manner. Which is why 57% of consumers  say that videos gave them more confidence to purchase online.

4. Video Can Explain Everything

98% of users say they’ve watched an explainer video to learn more about a product or service. That is why 45% of businesses who use video marketing said that they have an explainer video on their home page. Of those businesses, 83% said that their home page explainer video was effective.

5. Video Encourages Social Shares

73% of the social marketers use video content. Social networks encourage video content with their new features. Facebook has launched over 3600 Video, Live Video, and Lifestage. Instagram put in place 60-Second Videos & Instagram Stories, Twitter has Periscope. YouTube is the second most popular social network in the world. 76% of users say they would share a branded video with their family and friends if it was entertaining.

6. Google Really Likes Videos

Having a videos enable you to increase the time spent by visitors on your site. In turn, longer exposure builds trust and signals search engines that your site has good content. You’re 53 times more likely show up first on Google if you have a video embedded on your website. Since Google now owns YouTube, there has been a huge increase on how much videos affect your search engine rank.

7. Video Engages Even the Lazy Buyers

Video is a great tool for the above mentioned but it’s also super easy to consume. Today’s consumers are too busy to have time to read long descriptions or dig deep into services. They want like to see the content/products in action and get to the point of your message. This is one of the most important driving forces of video marketing.

We can help you get started today!